SEO, or Search Engine Optimization, is a set of tools that every web designer uses to ensure that their website is shown on every search engine…Google, Bing, Yahoo!, etc. Many of these tools include keywords and meta tags, which tells a search engine what your site’s content is.
Your keywords should be relevant to the content of your website and used often in your website’s text. However, you don’t want to overload your text with your keywords or most search engines will give you a lower ranking…flagging your site for spamming keywords.
The YouTube video on the right provides helpful tips on how to rank high in search engines using SEO strategies.